Innovation - From Incrementalism to Leadership
by Gil Friend
"...John Ehrenfeld, Massachusetts Institute of Technology professor and industrial
ecology leader, questions the conventional approach to sustainable development: "Creating true sustainability,"
he argues in a recent Society for Organizational Learning journal article, "requires radical solutions, not
quick fixes, (beginning) by examining our own behaviors and assumptions regarding consumption, personal
satisfaction and technology."
"Sustainable Business: A Declaration of Leadership" is my current contribution to that discussion.
This declaration challenges already-good companies, developers, designers and public authorities
to even higher levels of thinking, aspiration and performance -to move beyond slowing our decline,
and to invent and implement the ways to win the race to sustain- ability."
get a Sustainable Business Poster PDF
see this article in Green@Work Magazine